ROI calculator your marketing

ROI calculator for your marketing

Traffic
Landing
Lead
Purchase
Retention
Benchmarks

Step 1 · Traffic — Sources and Costs

All fields are optional. Enter any available data: impressions, visits, costs. We compute CTR and CPC per source and totals.

Add multiple rows per source (e.g., campaigns).
Source Impressions Visits Cost CTR CPC
Total 0 0 $0.00

Step 2 · Landing — Engagement & CPEV

We prefill total visits & cost from Step 1 if available. All fields are optional; you can skip this step.

Engagement (optional)

Results

Effective Visits
CPEV (Cost / Effective Visit)
Total Cost
MetricValue
Total Visits
Landing Type
Bounce Rate
Avg. Session Duration
Pages / Session

Step 3 · Lead — Soft & Hard

All fields are optional. Add one or more lines per group and we’ll calculate CPSL and CPHL using cost from Step 2 (fallback to Step 1).

Soft Leads

TypeQuantity
Total Soft Leads0

Hard Leads

TypeQuantity
Total Hard Leads0

Results

CPSL (Cost / Soft Lead)
CPHL (Cost / Hard Lead)
MetricValue
Total Cost (Step 2 → fallback Step 1)
Total Soft Leads
Total Hard Leads

Step 4 · Purchase

All fields are optional. We’ll use cost from Lead → fallback Landing → fallback Traffic.

Results

Revenue (net of refunds)
Gross Profit
CPA (Cost / Purchase)
ROAS
ROMI (Revenue-based)
ROMI (Profit-based)

Step 5 · Retention / LTV

We use AOV/Margin from Step 4 if available. All fields are optional; you can tweak values here.

Results

LTV (Revenue)
LTV (Profit)
LTV : CAC
MetricValue
Total Orders per Customer
CAC (≈ CPA from Step 4)
Churn (optional)

Step 6 · Benchmarks Report

Pick region & industry to compare your funnel with market benchmarks.

Your Funnel vs Benchmarks

StageMetricYour ValueBenchmarkStatus

Quick Advice

    Sources: We Are Social & DataReportal (Digital 2024, interpreted averages); WordStream (Google Ads Benchmarks 2024); Unbounce (Conversion Benchmark Report 2024–2025); Oberlo (Bounce Rate by Industry, 2024).

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