All fields are optional. Enter any available data: impressions, visits, costs. We compute CTR and CPC per source and totals.
Source | Impressions | Visits | Cost | CTR | CPC | |
---|---|---|---|---|---|---|
Total | 0 | 0 | $0.00 | — | — |
We prefill total visits & cost from Step 1 if available. All fields are optional; you can skip this step.
Metric | Value |
---|---|
Total Visits | — |
Landing Type | — |
Bounce Rate | — |
Avg. Session Duration | — |
Pages / Session | — |
All fields are optional. Add one or more lines per group and we’ll calculate CPSL and CPHL using cost from Step 2 (fallback to Step 1).
Type | Quantity | |
---|---|---|
Total Soft Leads | 0 |
Type | Quantity | |
---|---|---|
Total Hard Leads | 0 |
Metric | Value |
---|---|
Total Cost (Step 2 → fallback Step 1) | — |
Total Soft Leads | — |
Total Hard Leads | — |
All fields are optional. We’ll use cost from Lead → fallback Landing → fallback Traffic.
Revenue (net of refunds) | — |
Gross Profit | — |
CPA (Cost / Purchase) | — |
ROAS | — |
ROMI (Revenue-based) | — |
ROMI (Profit-based) | — |
We use AOV/Margin from Step 4 if available. All fields are optional; you can tweak values here.
Metric | Value |
---|---|
Total Orders per Customer | — |
CAC (≈ CPA from Step 4) | — |
Churn (optional) | — |
Pick region & industry to compare your funnel with market benchmarks.
Stage | Metric | Your Value | Benchmark | Status |
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Sources: We Are Social & DataReportal (Digital 2024, interpreted averages); WordStream (Google Ads Benchmarks 2024); Unbounce (Conversion Benchmark Report 2024–2025); Oberlo (Bounce Rate by Industry, 2024).